Accelerate Inclusion

Join the BRIDGE Community

BRIDGE is the only independent, action-oriented, purpose-driven DEI trade group for the global marketing industry. Our mission is to move the narrative of DEI from a philosophy to operationalizing Inclusion as a business practice. 

BRIDGE is an acronym for Belonging, Representation, Inclusion, Diversity, the G is the Gap and E is for Equity.

This approach transforms DEI from the job of one to the job of all and removes its dependency on a function or opinions and beliefs, and places its success squarely on patterns of behavior, policy and processes, integrated across the organization.

BRIDGE partners with passionate DEI leaders, marketers, business leaders and academics to identify, dismantle and rethink the existing structures that contribute to gaps in the workplace, workforce, and marketplace. Our membership extends across the ecosystem including brands, agencies, media companies, tech enablers, as well as DEI and HR practitioners and solution providers.

With its proprietary and groundbreaking inclusion maturity framework, IMAX, BRIDGE provides you with 72 business practices to help companies:

1. Future proof your business for growth
2. Build inclusion as a competitive advantage 
3. Measure your inclusion maturity at the brand or organization level.
4. Build capabilities to bridge the gaps